easely
PACKAGING DESIGN / BRAND IDENTITY
easely is a brand I came up with for a 3-product family packaging design. As someone who has been menstruating for more than a decade, used a menstrual cup for the past 8 years, and recently switched over to a menstrual disc, I am passionate about sustainability when it comes to menstrual products.
in a time of chaos in my life, ease was my focus. on the train, I was journaling in my Leuchtturm1917 journal when someone looked over my shoulder and asked what my writing style was because a new generation of people are not learning how to read or write in cursive. after scripting "easily" out, it also look like easely. I wanted to focus on the root "ease," especially for an experience that often happens monthly and is not usually "easy."
individual menstrual products: menstrual cup, menstrual liners, and menstrual disc
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